Nike Elite Collection: Wear It Like a Badge of Honor

Nike's Elite Collection is a club whose membership fees are paid in the blood, sweat, and tears you pour into becoming one of the best players in the game.

Nike Elite Collection

If you know what it's like to be the first one in and the last one out, you're Elite. If you stop when the job is done as opposed to when you're tired, you're Elite. If you're willing to guard the other team's best player, you're Elite.

The Elite mark is like the Captain's "C." It commands respect and lets everyone know you're the hardest worker, the strongest leader, and a player your team can depend on in crunch time. You've earned the right to wear Elite by being the best—not for one practice or one game, but all the time. You wear it like a badge of honor, and every time you wear it, you're defending your right to do so.

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The Elite mark is more than a segmented line decorating Nike's premium athletic clothing. It's a symbol indicating that you'll make sacrifices to achieve greatness. It signifies what you've earned through countless hours of practice. There's no need to brag about the work you put in; when you wear Elite, there's no doubt you're prepared to win.

That's why Nike has branded Elite gear for on and off the court—because when you're Elite, it's not something you leave on the court. It's a lifestyle you live every minute you're awake. Elite is a club whose membership fees are paid in the blood, sweat, and tears you pour into becoming one of the best players in the game.

Your potential is limited only by how hard you're willing to work. It's time to become Elite.

Explore the entire Elite uniform and Nike's premium on-court performance shoe, the Nike Hyperdunk 2014, at eastbay.com—your Hyperdunk headquarters.


Photo Credit: Getty Images // Thinkstock

Topics: EASTBAY | NIKE | SWEAT | LEADER | CRUNCH | NIKE ELITE | CRUNCH TIME | HYPERDUNK