North Face produces high-tech outdoor gear designed for trekkers, but it’s also worn by athletes and rappers. With the highly stylized 2011/12 Winter Lookbook just out, you can now get the outdoorsy look off the field (or on the mountain).

What to Expect
The North Face Lookbook 2011/12 showcases the brand we know: preppy, outdoorsy and bold as ever. The range includes the company’s classic insulated jackets, windbreakers and outdoor gear, with no compromise on quality, function or technology.

The usual athlete favorites are still available: the Himalayan Parka, the Centipede Jacket and flannel hoodies. Another classic, the North Face Thunder Jacket, constructed with durable nylon and filled with goose down, looks huge but feels as comfortable as a sweater to wear. North Face is also offering its usual assortment of backpacks, trekking boots and accessories.
Wearing the new North Face lineup on the streets means layering, mixing and striving for comfort first. The less you try, the more likely you are to hit the mark.

What’s New
New items include a Gore-Tex Tartan Men’s Wrap in chocolate and maroon (above left), shown in the Lookbook over a puffy Thunder jacket—perfect for keeping warm on long bus rides home after away games.
The most unexpected item is a sleeveless hooded windbreaker decorated in wintry scenes. The piece is kitschy—only guys with extreme swagger will be able to pull off the look.
The 2011/12 North Face Lookbook offer a few more surprises, but fortunately still features the durable outdoor gear athletes know and trust.