During the Opening Ceremonies last weekend, it wasn’t hard to catch this year’s Olympic Games theme of “united creativity. To celebrate this theme, adidas has launched miadidas Customizers, a real-time art project designed to unite artists, athletes and fans from around the world by producing customized shoes that symbolize the London Games. Every day in the adidas Olympic Lounge at the Games, two artists are styling adidas performance footwear inspired by the day’s winning “all in” moment.
Artists participating include footwear customizer NASH MONEY, London-based props and accessories designer Fred Butler, street wear stylist Kara Messina of Y’OH Streetwear, hat and accessories designer Nasir Mazhar and street artist Dr Noki. The first pair of customized shoes are awarded to the “all-in” athlete, but one lucky fan wins the second pair. You can enter by suggesting the day’s most outstanding sporting moment on Facebook.
For more information on the project and how to win your own personalized pair of London-inspired shoes, check out this video.