Russell Westbrook has established himself as quite the fashion guru, and his outfits attract almost as much attention as his game. Westbrook is set to collaborate with Barneys on his own exclusive signature clothing line.
The collection, to be released this month, will be called Westbrook XO and will include a range of items: sportswear, denim and custom luggage. Multiple brands—Jordan, Marcelo Burlon, Naked & Famous, Globe-Trotter to name a few—are assisting with design and production. Westbrook recently traveled to Paris to check out the latest styles, celebrate the release of his line and sit front-row at numerous menswear runway shows.
This week, Westbrook announced the debut of Westbrook Frames, an eyewear brand in partnership with Selima Optique. The launch will include 10 unisex models in 10 colorways, all with UV lenses and acetate or metal frames. Each design is named after a different neighborhood of Los Angeles, where Westbrook spent his childhood.
Fans are encouraged to follow Westbrook Frames on Instagram and post a picture or gif of any “eyewear inspired visual” tagged #whynotgetframed.” Ten lucky winners will be given a free pair of shades.