How a New NCAA Rule Will Change College Recruiting

A new NCAA rule allows coaches to retweet recruits' tweets.

A new NCAA rule is changing the way college football programs handle recruiting.

On Monday morning, the NCAA implemented a new rule that permits college coaches to retweet and like on social media platforms to "indicate approval of content that was generated by users of the platforms other than institutional staff members or representatives of an institution's athletic interests."

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College coaches will now be able to endorse commits by retweeting or liking their posts on social media. Until now, coaches could not publicly acknowledge prospective recruits on social media.

Under the new rule, coaches can only retweet or like a recruit's post; they are not allowed to mention a recruit in a tweet or retweet with a comment.

Presumably, the new rule will reduce the incidence of social media violations. It is already producing many retweets from coaches such as Western Michigan's P.J. Fleck, Miami's Mark Richt and TCU's Gary Patterson.

The effects of the rule could be game changing for college football programs. Athlete recruits, like other teenagers, are avid social media users. A coach retweeting a recruit could make a difference in the recruit's decision to commit to one program over another.

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Auburn offensive line coach Herb Hand posted his take on Twitter, saying he may or may not retweet a recruit's tweet.

Recruiting high school athletes has always been about making them feel wanted. The new rule will make it easier for coaches to do this by endorsing the tweets of their prospective recruits.

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