This premium content and event marketing partnership will help young football players reach their goals through the Youth Football Combine Tour and STACK.com.
Toronto, Ontario — Sport Testing, Inc., the worldwide leader in athletic testing, announced today an exclusive partnership with STACK (www.STACK.com), the nation’s leading multi-platform sports performance content and media company for athletes. The two companies will work together to help youth football players improve themselves with a robust content experience on STACK.com, football training plans and industry-leading events as part of the Youth Combine Tour (www.theyouthcombine.com), a multi-city nationwide tour launching this spring.
“We are extremely excited to partner with the national leader in sports performance and athlete lifestyle on this event series,” said Marques Colston, President of Sport Testing, USA. “Our ability to leverage STACK’s expertise, premium content and deep relationships in this industry adds significant value to our event series and its participants.”
As part of its global strategy to engage athletes throughout the course of the year, STACK will be integrating its premium MORR Football Offseason Training program, created in conjunction with legendary football performance coach Chip Smith, and its forthcoming Performance Club app, which provides customized workout programs based on sport, position, experience level and training goals, into the Youth Combine Tour. The results will be a long-term improvement plan for young football players and a top-notch combine experience.
“STACK’s goal has always been to engage athletes and help them reach their goals on and off the field,” said Josh Staph, STACK’s SVP, Content. “Partnering with Sport Testing on this event series gives us another channel through which we can impact athletes in person at events as well as through our training programs and mobile app.”
Sport Testing uses a combination of testing hardware, monitoring software and applications to assess both general athleticism and sport-specific skills. This seamless process will enable athletes to view and compare their scores to players who have been tested previously and are in the Sport Testing database. Professional athletes Connor McDavid, Andrew Wiggins and Tristan Thompson are among the elite athletes who have been tested by the company. Additionally, the technology has been used by many NHL, NFL, NCAA, NLL, KHL and AFL teams and players as well as youth sports organizations globally.
“Our solution highlights athletes’ strengths and weaknesses, providing them with insight into which areas of their game need improvement and helping them reach the next level,” said Colston. “By leveraging STACK’s Performance Club app and premium training plans, we can now provide continuous dialogue and engagement with participants as they progress athletically.”
About Sport Testing Inc.
Sport Testing Inc. provides state-of-the-art sport-specific athlete assessment technologies and services. The company’s highly accurate testing and data collection and analysis tools are used by the NHL, CHL, NLL, CFL, CIS and NCAA teams, Canada Basketball, amateur teams and more. For more information, please visit www.sporttesting.com.
STACK exists to educate and inspire athletes of all ages. STACK is a multi-platform content and media company providing differentiated sports content focused on athletic performance, fitness, nutrition and other important aspects of the athlete lifestyle. STACK engages a massive audience of active millennials through its various channels, including: STACK.com, the digital home of all STACK content and web-based tools, reaching more than 6 million monthly unique visitors; its nationwide network of 13,500 high school athletic programs, representing 75% of all high schools with varsity sports programs; and digital applications, including STACK Performance Club and STACK Conditioning.