When adidas announced they were partnering with Spotify to create adidas Go, an app that matches a music selection to your running pace, it seemed inevitable. The two brands were perfect for each other. It was only a matter of time before they joined at the hip. It got us thinking. What other potential marriages between technology and sports brands would make our world of fitness and activity at least 37 percent better? We answered our own inquiry below.
Beats By Dre and Nike
Everyone needs a soundtrack. Whenever you do something great—whether it’s dominating the workout that used to render your body useless or just finishing that paper you put off for three weeks until you realized, ‘oh my god it’s due tomorrow and can’t be double-spaced,’—you want your favorite song to immediately start playing so you can bust out the victory dance you’ve been saving for just the right moment.
Say you’re wearing any kind of Nike apparel. It can be a uniform while you’re on the field or a t-shirt or sweatshirt while you’re in class or just lounging on the weekend. Your gear is synched with Beats technology, and Beats knows not only the genre of music you enjoy the most, but the artists and songs you get down to. If you score a touchdown or finish that paper before the deadline, all you have to do is press a tiny button, and your favorite jam will emanate out of your clothing. No clue how this technology would work, but, get on it Nike.
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Uber and New Balance
Running a marathon is tough enough without having to worry about how to get home afterward. Maybe your friends and family are there, cheering you on and throwing cups of water your face at the absolute worst time, but there’s always a big to-do about who gets to take the little winner home. Dad wants to play “We Are the Champions” as he drives you home. Mom wants to take you to Dairy Queen even though you are an adult. Forget all that noise. You just ran 26.2 miles for reasons no one will understand, and you don’t want to make a single decision.
That’s why New Balance and Uber need to link up. New Balance will place a sensor in its shoe, so on race day, when you’re within roughly five minutes of the finish line, an Uber driver will be there to pick you up, or literally pick up your semi-lifeless body and stuff you into the back seat and drive you home. Marathon running will never be the same.
Periscope and The North Face
Who wouldn’t want to see someone scaling the side of an insanely steep mountain in real time? Even better, Periscope’s commenting feature could allow the audience to provide life-saving advice to the climber, like, “that grip doesn’t look safe!” and “watch out for that bald eagle!” It’s a win-win.
NASA and Air Jordan
Air Jordan has always wanted its customers to feel like they’re flying. It’s the inspiration behind the Jumpman, the brand’s iconic logo, showing Michael Jordan soaring through the air, a basketball gripped tightly in his outstretched hand. So why not make it so wearers of the greatest sneaker line ever made can experience what they’ve always wanted their footwear to do? Stick some anti-gravity technology that NASA uses to train its prospective astronauts in your Jordans, and bam!—you’ll be dunking no matter how small you are.
Fitbit and Under Amour
Remember the commercial Under Armour put out a few years ago, featuring a woman fiddling around with her fitness tracker that was built into the translucent body suit she was wearing? Like, the technology was just built in to her skin? Yeah. That was awesome. It looked like technology you’d find in a movie set in 2050, but if Fitbit joins forces with Under Armour right now, we could have futuristic fitness tracking technology built in to our skin by at least 2020. Right?
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