Adizero
The Dual-Threat Quarterback’s Ultimate Gift Locker
You're not just your team's play caller; you're their playmaker as well. You're a dual-threat QB. You don’t just drop back and stand in the pocket. Dual-threat QBs are athletic, [...]
adidas Launches the adiZero Crazy Light 3 Basketball Sneaker
When you think of NBA point guards Ricky Rubio, Mike Conley Jr. and Jrue Holiday, speed has to be one of the first things that come to mind. It makes [...]
adidas Unveils Energy-Focused Nitrocharge Soccer Cleat (PHOTOS)
adidas has just unveiled the Nitrocharge, a soccer cleat that launches the brand's first new "silo," or family, of soccer cleats since 2004's adizero F50. Designed to retain energy, improve [...]
Introducing the adiZero F50 Messi TRX FG
Earlier this year, four-time FIFA World Player of the Year Lionel Messi and adidas teamed up to update the popular Adizero F50, a lightweight cleat originally released as part of Messi's [...]
adidas Unveils New Uniforms for March Madness
March Madness is in the air, and adidas has unveiled a new adizero uniform system for six collegiate teams to wear during the 2013 NCAA basketball tournament. The uniforms feature [...]
adidas Offers Endorsement Contract to Fastest Man at NFL Combine
Under Armour may have the marketing rights for the 2013 NFL Combine, but that hasn't stopped adidas from running away with the headlines. The apparel company has run ads in [...]
adidas Rolls Out All-Star Sneakers For Dwight Howard & Tim Duncan
Sneaker geeks rejoice! adidas has unveiled signature all-star sneakers for NBA big men Dwight Howard and Tim Duncan. Duncan will hit the basketball court on Feb. 17 rocking the latest [...]
TaylorMade & adidas to Launch New Golf Gear This Year
TaylorMade and adidas have unveiled their new golf gear, which will be available for purchase later this year. (Stay up-to-date with the latest from the adidas brand.) Included in the [...]
adidas Reveals New Uniforms For U.S. Army All-American Bowl
The intrigue surrounding the annual meeting of the nation's best high school football players just ratcheted up a notch. Tomorrow, adidas will be equipping each team with brand new TECHFIT [...]
Northern Illinois Gets New adidas Uniforms for the Orange Bowl
Lots of perks come with being the first team from the Mid-America Conference to earn a BCS bowl bid, and one of them is a serious uniform upgrade. When the [...]