Jordan Brand
5 Sports and Technology Brands We Want to See Collaborate in the Near Future
When adidas announced they were partnering with Spotify to create adidas Go, an app that matches a music selection to your running pace, it seemed inevitable. The two brands were [...]
Go Big or Go Home: All-Star Weekend Event Lets Mortals Be Michael Jordan
When you do anything in New York City, especially during NBA All-Star Weekend, you’ve got to do it big. So when the Jordan Brand installed an LED basketball court that [...]
Jordan Brand Unveils All-Star ‘Pearl Pack’ Collection
With the 2015 NBA All-Star Game looming, Air Jordan has taken the all-white everything approach with the most recent iteration of its annual All-Star collection. Using the pearl as inspiration [...]
Jordan Brand Unveils Carmelo Anthony’s Latest Signature Shoe, the Jordan Melo M11
In the midst of a supremely difficult year for the New York Knicks, Carmelo Anthony finally has something to smile about. Last night at Terminal 23 in New York City, Jordan [...]
Jay-Z Signs Dez Bryant to Roc Nation Sports
Jay-Z's Roc Nation Sports continues to add to its impressive roster. According to recent reports, Dallas Cowboys wide receiver Dez Bryant has signed with the company in hopes of expanding [...]
Jordan Brand Debuts the CP3.VIII
Want to feel old? Chris Paul is entering his 10th season in the NBA, and he was just given his eighth signature shoe from Jordan Brand. Seems like just a [...]
The Modern Air Jordan Is Cool Again: An Exclusive Look at the Jordan XX9
At some point during the past decade, the Air Jordan stopped being “cool.” That’s not entirely true, of course, since the retro market for Jordan models 1 through 14 has [...]
Everyone From Jay-Z to Red Sox Fans Salutes Derek Jeter in New Jordan Brand Vid
Set to air on television before Derek Jeter's first at-bat in the 2014 All-Star game tomorrow night, this new Jordan commercial pays tribute to The Captain's 20 year-long MLB career. [...]
Air Jordan Releases the Flight Flex Trainer
Taking a break from its steady output of basketball kicks, Jordan Brand has dropped a training shoe as its first release of the summer. The Jordan Flight Flex Trainer features [...]
Jordan Brand Officially Unveils World Cup-Inspired ‘Brazil Pack’
Photos via Nike The 2014 World Cup kicks off Thursday in Brazil with a matchup between the host country and Croatia, and Jordan Brand is along to celebrate [...]