Olympics
The Coolest Thing You’ll See Today: Gold Medal Gymnast McKayla Maroney’s Vault in Super Slow Motion
We wish we could provide proper instruction and key coaching points for McKayla Maroney’s nearly perfectly executed, turbo-charged Amanar vault, which helped spring the American women’s gymnastics squad to its [...]
Olympic Gold Medalist Vincent Hancock's Skeet Shooting Technique
Vincent Hancock hit 148 out of 150 targets in the men’s skeet shooting competition, becoming the first Olympian ever to win back-to-back gold medals in a shooting event and helping [...]
What Are the Olympics Worth?
Winning a gold medal is a priceless athletic achievement. Or is it? Although there's no way to put a price tag on athletic excellence, there is a price tag on [...]
Going for Gold: Chinese Athletes and Teams to Watch
Chinese athletes captured 51 gold medals at the 2008 Summer Games and could potentially shatter that mark at the 2o12 London Games, thanks in part to the innovative athletic development [...]
How Chinese Olympians Attained Peak Performance for the 2012 Games
Chinese Olympians captured 51 gold medals at the 2008 Summer Games, the most of any country represented at the Beijing Olympics. And they weren’t even near the peak of their [...]
adidas Kicks Off the Olympics With the adizero Primeknit
Just one day before the start of the 2012 Olympic Games, adidas revealed its revolutionary new running shoe: the adizero Primeknit. Breaking free from the traditional athletic shoe model—constructing a [...]
Now Hear This: Mick Boogie's "Represent the Stripes" Olympic Mixtape
To kick off the 2012 Olympic Games, DJ Mick Boogie and HYPETRAK put together a fresh patriotic mixtape featuring the likes of Action Bronson, King Louie, Rilgood and Slum Village [...]
NIKEiD Barcelona Pack Gets Patriotic
Interested in those red, white and blue shoes that members of the U.S. men's basketball team are wearing at the Olympics? Now available from NIKEiD: a series of three Olympics-inspired [...]
Meet Your U. S. Olympians: Carmelo Anthony
Although the U.S. men's basketball team has been far from perfect in their games leading up to the 2012 London Olympics, forward Carmelo Anthony has the utmost confidence in his team's [...]
How Injuries Sparked Olympic Cyclist Timmy Duggan's Comeback
Four years ago, Liquigas-Cannondale-sponsored road racer Timmy Duggan just wanted to survive. Friends and family weren't sure if the elite cyclist would ever recover from his injuries, let alone compete [...]