Reebok's Latest Innovation Could Change Athletic Footwear Forever

A construction process known as "Flexweave" could hold unlimited potential for sportswear.

For decades, footwear innovation has revolved around materials.

What can be put inside a shoe that will help people run faster, jump higher and train longer?

But instead of asking what to use in a shoe, what if we re-examined how that shoe was put together?

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For decades, footwear innovation has revolved around materials.

What can be put inside a shoe that will help people run faster, jump higher and train longer?

But instead of asking what to use in a shoe, what if we re-examined how that shoe was put together?

That fresh perspective is at the heart of the Reebok Fast Flexweave featuring Flexweave technology.

Flexweave is a new innovation from Reebok that fundamentally changes the way a shoe is constructed. This production technique relies on a figure-8 weave design which can be interlaced with an unlimited number and type of fibers. The result is a single surface that supportively contours to your foot while being incredibly lightweight, remarkably breathable and fantastically flexible.

The Reebok Fast Flexweave is the first runner to incorporate this groundbreaking technique. Engineered to perform no matter how you run, the shoe also features a cushioning system designed with the help of pressure mapping technology for added flexibility and stability. The Reebok Fast Flexweave can be seen on some of the fastest feet in sports, including those of NFL star receiver Brandin Cooks. The ultra-light design of the shoe allows for quick and precise footwork, while enhanced stability helps increase the ground force production that's so pivotal for elite speed and acceleration. This unparalleled versatility makes the Reebok Fast Flexweave a perfect fit for speed and agility training.

Once the hard work is over, the awesome breathability of the Flexweave material means you can rock these runners any place, any time. The Reebok Fast Flexweave is available on Reebok.com starting March 1.

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Topics: REEBOK | GET FASTER | RUNNING SHOES | FOOTWEAR | SHOES