A new college football season is upon us, and that means tons of new uniforms. All summer, college programs have been announcing new looks via social media and their official websites. Some are awesome, some are ugly and some have really long numbers.
But will any of these largely cosmetic changes make a difference on the field?
We are all familiar with the old saying “look good, feel good, play good.” It sounds ridiculous even to ask, but could new uniforms actually help a team win more games? We ignored the logical notion that “correlation doesn’t equal causation,” and looked at programs that donned new uniforms last season (not just new helmets or special uniforms for one game) to see if their fresh threads led to more Ws for their teams.
Nineteen FBS teams rocked new uniforms last season. We compared their 2013 season win total with that of the previous year. The results were rather disappointing: new uniforms turned out to be inconsequential to actual team success (duh).
Of the 19 teams that got new uniforms last season, nine won more games, eight won fewer games and two had the same win total in 2013 as they did in 2012. The cumulative win total of the 19 teams exceeded their previous year’s total by only one.
Oregon is consistently a Top-5 team in the country, not because of their endless array of uniforms, but because they have talented players and great coaches.
Although college football programs spend boatloads of money on new uniforms, facilities and stadiums, these expenditures rarely lead to more success.
Approximately 25 teams will be debuting new standard uniforms this season, hoping their new look will help produce a better record. But it probably won’t.
We are, however, predicting the UAB Blazers will improve on last year’s 2-10 record.
Because they put dragons on stuff.