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How Strength Coaches Can Overcome Sales Objections

During the seven years I was in the corporate side of fitness, I noticed that when it comes to sales, the majority of trainers/coaches struggled becau...

How to Write a Strength and Conditioning Program

Writing and implementing training programs is the majority of what we do as human performance coaches. Whether it's your first attempt, or 25th year o...

Is Your Trainer a Pro or an Amateur? Here's How to Tell

June 1997. The Chicago Bulls were preparing to play Game 5 of the NBA Finals. The series was tied 2-2, and the Bulls needed a critical win on the r...

3 Training Topics I Changed My Mind on This Year

In 2019, I was wrong more than ever. My beliefs and methods were challenged more than ever. I asked more questions than ever. I sought out more hel...

'Beatdown' Workouts Are More Popular Than Ever. But Are They Good?

There are those workouts that just absolutely crush you. Workouts that push you to the brink of your physical limits. Workouts that make you question ...