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How Strength Coaches Can Overcome Sales Objections

During the seven years I was in the corporate side of fitness, I noticed that when it comes to sales, the majority of trainers/coaches struggled becau...

How to Choose the Right Private Coach for Your Youth Athlete

With the rising popularity of private sector training, there are more training options than ever before, and the decision to hire a coach is not to be...

3 Things Strength Coaches Demand of Athletes Yet Often Forget Themselves

As coaches, we should always be searching for ways to help our athletes. Whether it be offering some much-needed advice, helping them break down ga...

20 Coaches You Need to Follow on Social Media in 2020

As 2019 winds down, it's a good time to reflect on the past 12 months to see how much you've changed. 365 days. That seems like such a long time...

Are We Building Better Athletes or Just Weight Room All-Stars?

The field of strength and conditioning is at a pivotal fork in the road. In an industry obsessed with appearance and weight room PRs, every coach, ath...

The Weird Sprinting Cue That Actually Works

A coach can scream sprinting cues until they're blue in the face, but unless their athletes are being timed, it likely won't make much of a difference...

A Strength Coach's Job is Bigger Than One-Rep Maxes

Strength and conditioning coaches are often the ones who are screaming about "the process" and how important it is to stay the course. When it come...

Coaches Can Maximize the Impact of Their Feedback by Saying Less

Swedish psychologist Anders Ericsson said that deliberate practice (meaning practice that maximizes learning) requires certain elements. One of those ...

The Costly Speed Training Mistake Slowing Down Young Athletes

Now more than ever, sports reward speed. No matter the sport or the age of the athlete, the faster and more explosive players will not only get more o...

6 Killer Kettlebell Warm-Ups for Team Sports Training

Kettlebells exploded on the strength and conditioning scene over 20 years ago and they remain very popular with strength and power athletes. Kettlebel...

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