Nike
The 2017 Ultimate Football Gear Guide
You’ve spent the offseason pushing your body to the limit. You've memorized every inch of your playbook. You’ve envisioned the success you and your team are capable of. Now, it’s [...]
Everything We’ve Seen From the NBA’s New Nike Uniforms (So Far)
Ever since it was announced that Nike would be taking over for adidas as the NBA’s official provider of jerseys and apparel, fans have been itching to see what their [...]
Nike Documentary Takes Us Inside Kevin Durant’s Workouts, Preparation and Life in the NBA
On July 4th, 2016 Kevin Durant shocked the basketball world by joining the Golden State Warriors, who were coming off a historic 73-9 regular season and a trip to the [...]
Nike Basketball Unveils New REACT Cushioning After More Than 2,000 Hours of Testing
It's no secret that Nike has been the leader in the basketball footwear industry for quite some time now. Over the years they have continued to find ways to innovate [...]
Lonzo Ball’s First Signature Shoe Just Dropped. Would You Pay $500 For Them?
Nike, Under Armour and adidas all turned down shoe endorsement deals with Lonzo Ball. Their decisions had nothing to do with his talent and everything to do with the insistence [...]
Reebok Offered LeBron James $10 Million to Not Meet With Nike or adidas When He Was 18 Years Old
As the most hyped NBA prospect ever to come out of high school, LeBron James had been hounded by shoe companies since he started playing AAU ball. Executives from Nike, [...]
Nike Announces ‘Ease Challenge’ Winner
In October 2016, Nike announced the Nike Ease Challenge. The company invited designers, engineers and innovators to make a new kind of footwear for athletes of all abilities. RELATED: Why [...]
Nike Unveils the KOBE A.D. NXT
Kobe Bryant might be living the retirement life and doing things like debuting children's shows during NBA Countdown, but the work on his signature sneaker line has shown no signs [...]
Duke Will Pay Homage to Kyrie Irving by Rocking Blue-Devils-Themed Nike Kyrie 3s on Senior Night
When you're a Nike-sponsored college athletics program, you receive certain perks with that status. When you're Duke, one of the top college basketball programs in the country for what feels [...]
Mid-Season Sneaker Report: The Kicks Your Favorite NBA Stars Are Sporting During Their Playoff Run
NBA All-Star weekend is still fresh in our minds, but it’s time to move past the amazing alley-oops and complete lack of defense to focus on the tail end of [...]