Beat the Heat With the Enduracool Instant Cooling Towel

The Enduracool Instant Cooling Towel promises to keep you cool, no matter how hot it is outside. Find out how it performed in STACK's tests.


During these hot, sticky days of summer, it can be difficult to keep giving 100 percent in the oppressive heat. Tired of the sorry old-school routine of pouring water on his head to cool down, NBA All-Star Dwight Howard teamed up with Mission Athlete Care and Foot Locker to create the Enduracool Instant Cooling Towel.

The Enduracool introduces a revolutionary fabric that cools when it comes in contact with water. Designed to get your body temperature back to normal no matter how overheated it gets, the towel is activated when you saturate  it with water, wring it out and snap it three times.

In our tests, we found the Enduracool lived up to its claims by staying cold for the full promised two hours, making it ideal for use during and after intense games and training sessions. The product has already caught on with other athletes, including tennis pro Serena Williams, MMA welterweight champion Georges St. Pierre and PGA golfer Sergio Garcia, all of whom have teamed up with Howard to endorse it.

Retailing for $14.99, the Enduracool Instant Cooling Towel is available online and at sporting goods stores nationwide. You can even customize it with your name, team name or team logo. For exclusive video of Howard and reviews of other cooling products and training gear, stay tuned to

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