"Sweat Nothing": adidas ClimaCool Seduction Running Shoe

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adidas has just unveiled its new ClimaCool Seduction running shoe with a TV commercial entitled "We all Run," featuring Derrick Rose, David Beckham and Lionel Messi with a remixed version of Katy Perry's latest single, "Part of Me." Better than ever, the ClimaCool Seduction is designed to reduce foot temperature and evaporate sweat within the shoe so that your ride is as dry and comfortable as possible.

With 360-degree ventilation via "wind-like channels" along the shoe's outsole and midsole, mesh lining, perforated sockliners and lightweight cushioning, adidas's Clima Cool technology guarantees that you'll "Sweat Nothing." According to Mike Peveto, director of running for adidas U.S., "75 percent of the body's energy is used to keep from overheating." With cooler feet, more energy can be expended in the actual running.

The ClimaCool Seduction is available in 10 colorways at adidas.com and at retailers nationwide for $100.

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