One of the pleasures of attending NBA All-Star Weekend and the events leading up to its culmination on Sunday is the number of exclusives that pop up on a daily basis. Sneaker brands release their All-Star kicks early, available only in the city hosting the game. Brands go all-out with temporary pop up shops, featuring a parade of DJs and celebrity guests streaming in and out. It feels like the possibilities are endless.
Air Jordan’s pop-up shop, a skinny boutique nestled into Chartes Street in the French Quarter, had everything. On its walls hung vintage and historic photos of its namesake, Michael Jordan, one showing him in mid-flight during one of his Slam Dunk Contest appearances (along with his original pair of iconic black and red Air Jordan 1s). Another shows his game-winning jumper during the 1982 NCAA Championship.
RELATED: Michigan Becomes First College Football Team to Feature Air Jordan’s “Jumpman” Logo On Its Uniform
Air Jordan even trotted out a motorcycle to commemorate the release of the Air Jordan IV “Motorsport,” which dropped exclusively at the shop before its release to the general public later this month.
But by far the coolest thing on display at the pop-up was every pair of shoes in the Air Jordan line, from 1 to XXXI, lined up in a glass case on the left wall, each pair covered in gold. Jordan has done this before, giving a geographically-themed color scheme to each of its kicks, depending on the host city, but going gold blows all previous displays out of the water.
Golden Jordans? Yeah, I’ll take all of those, please—and thank you.