Fifty years ago Gatorade made its official debut on the sidelines of the Florida Gators football team in a game against LSU. Developed at the university by Dr. Robert Cade, Gatorade was first consumed as Florida upset the Tigers that day, and forever became a part of college football lore.

Dr. Robert Cade dishes out cups of Gatorade during a Florida Gators football practice in 1968

To celebrate the milestone, Gatorade is pulling out all the stops for this weekend’s game in Gainesville, as the 25th-ranked Gators take on No. 3 Ole Miss in an SEC showdown. Limited edition squeeze bottles will appear on the Gators’ sideline, the first time the brand has ever created a custom piece of equipment for a college football team. Later, a gala will be held honoring some of the most important people in Gatorade’s history. A groundbreaking ceremony for the Dr. Robert Cade museum is going down as well.

Those giant orange coolers have become a staple on the sidelines of all sports, not just college football, but it’s cool to see the university where it started and the brand going all out to celebrate 50 years of the sports drink.