A new social media epidemic is spreading in the world of golf.
Initiated last week by Rickie Fowler, it involves someone dumping a bucket of ice water on himself or giving to his charity of choice. We’re not entirely sure why no one has opted for the charity, but we suppose that dousing yourself in water is, in its own way, refreshingly rewarding. Among others, Fowler named Keegan Bradley, who answered the call, and the chain of madness ensued. Check out a few of them below. The facial reactions are priceless.