With LeBron James back in his hometown of Cleveland/Akron for the 2014-2015 NBA season, story lines abound. One of them follows the four-time MVP as he returns to his former high school, St. Vincent-St. Mary in Akron, to check out the school’s brand new basketball gym, made possible by a $1 million donation from James in 2013, and named after the Cavaliers star.
Beats By Dre decided to bring James back to the gym in a new commercial. Goosebumps might pop out all over your body while you watch it. Narrated by James’s mother Gloria, the spot features glimpses of the King working out in the gym juxtaposed with scenes from Akron and footage from his high school playing days. Paired up with Hozier’s haunting tune, “Take Me to Church,” the commercial will get you into a state of high anticipation for the Cavaliers home opener on Oct. 30.
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