The rebirth of Michigan football under head coach Jim Harbaugh has placed the Wolverines back on the college football map, not just in the Big 10, but nationally. People began to take notice when Harbaugh took over the program two years ago, including brands, leading to a Michigan reunion with Nike, the company they were with from 1994 to 2007, before briefly leaving for adidas.
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Now, back under the Swoosh on an 11-year, $173.8 million contract, Michigan football is adding to its legacy by becoming the first collegiate football team to wear Air Jordan’s “Jumpman” logo on its uniforms.
The Jumpman, which depicts Michael Jordan soaring through the air with a basketball held in his outstretched hand, appears just below the left shoulder of Michigan’s home and away jerseys, which are the Nike Vapor Untouchable variety. Players will also have the option of wearing gloves with the Jumpman logo splashed across the top, and they’ve been given Michigan-themed Jordan Trainer 1 Lows as well.
It’s a new era at Michigan, both on the field and on their uniforms.