It was inevitable. With millions of dollars in revenue waiting to be snatched up from advertisers hoping to feature their logos on NBA uniforms, the Philadelphia 76ers officially became the first major American pro sports franchise to sell ad space on their jerseys.
The 76ers have partnered with StubHub, a ticket company, to feature the brand’s logo on their jerseys beginning in the 2017-2018 NBA season. The three-season deal is rumored to be worth $5 million per season, according to ESPN, and can be extended if the NBA decides to allow it. StubHub’s logo will be sewn in as a 2 and 1/2- by 1 and 1/2-inch patch placed on either the right or left shoulder.
According to ESPN, any NBA team that chooses to add brand sponsorship to its jerseys will have the rights to half of the ad revenue earned, though that half is then split between the team that sold the ad space and a revenue-sharing pool involving all 30 teams. The other half of the money will be split among the team’s players.
With the 76ers officially stepping into the “ads on jerseys” space, don’t be surprised if other NBA teams quickly follow suit.