Seattle Seahawks quarterback Russell Wilson recently posted to his Instagram to announce his new partnership with Eat the Ball, a frozen bread company.
You guessed it. Eat the Ball’s bread comes in the shapes of various sports balls—soccer, football, basketball, handball, volleyball and a hockey puck. Rugby, baseball, tennis and golf are “coming soon.”
Made with no artificial additives, “100% natural ingredients and fresh-tasting for 24-plus hours,” the bread comes frozen. All you need to do is “simply thaw!” for an on-the-go carbo boost. Check out the video player above to hear Wilson discuss the product.
Wilson captioned his photo: “We are going to feed the world one ball at a time. #NoBallsNoGame”—leading us to believe that the partnership could include a charitable component.