Serena Williams is retiring from tennis and wasting no time hitting the ground running. She and Kevin Durant, and many other investors invested in a nutrition company called Happy Viking. The owner of the company is her sister Venus Williams.
Happy Viking has raised $2 million in investment to share Venus’s mission and vision with the world. The investors include Serena Williams, Kevin Durant and Rich Kleiman from 35V, Peloton Vice President of Fitness Programming Robin Arzón, professional golfer Michelle Wie West, Megan Rapinoe, professional tennis player Reilly Opelka, and Isaiah Hartenstein and Collin Sexton, professional basketball players.
Why Venus Created Happy Viking?
In 2011, Venus was diagnosed with Sjogren’s syndrome. This syndrome is an autoimmune disease where the body’s immune system attacks itself through the endocrine system- saliva and tears. The primary issues and symptoms are dry mouth and dry eyes. However, it also causes painful and inflamed joints, weak achy muscles, and severe fatigue. These symptoms make it challenging to practice and perform at a high level of training and competition.
For over a decade, Venus was obsessed with nutritional research to control her disease without medicine. Medicine is one thing she was opposed to taking. So, she took things into her own hands. Venus spent many years working with top nutritionists to optimize her diet and help control her disease. These nutritionists changed her diet to plant-based nutrition, and Venus started concocting shakes containing vegetables and fruits every day while she was training.
Switching to a vegan lifestyle was so effective that she did not need to take medication and could continue to play tennis.
She experimented with many recipes until she found concoctions that worked- tasting excellent and improving health. Venus became the product and success of her own experimentation. And being her own successful experiment gave Venus the idea for Happy Viking. She wanted to share her life-changing transition to show how super healthy foods can reverse and treat disease.
Venus has no plans to retire from tennis, even thorough she cannot maintain being at the top. She says her career is not over. There is still more she needs to do. Although her ranking is 467th in the world, it is fantastic to see she is still playing- showing the world you can still be great at her age and with a disease.
What Is Happy Viking?
Happy Viking is a plant-based superfood nutrition company.
Happy Viking is packed with over 60 superfoods and nutrients. Some powerful ingredients are acai, kale, chia, and acerola.
There is no dairy, lactose, soy, or GMOs added. There are no artificial ingredients, and it is gluten-free.
In each scoop, you will get 20g of complete protein, one cup of a mixture of fruit and vegetable phytonutrients, 2800mg of MCT Oil, 32mg DHA omega 3, and one billion in probiotic bacteria, and more!
You can buy it as a powder or as a protein shake.