Snoop Dogg is launching a reality show with a little help from AOL. The series will focus on the rapper’s Snoop Youth Football League and follow the players and coaches as they make it through triumphs and losses.
Founded in 2005, the SYFL helps low-income youth (between the ages of 5 and 13) learn the value of teamwork and self-respect and enables them to see other cultures and parts of the country they’d otherwise not experience.
“Mentoring kids through SYFL means more to me than anything else I do,” Snoop said. “It’s my way of continuing to connect with the communities that move me. I get to know kids and parents with great spirits from all over, and it becomes something far beyond football. It is important to not only be a football coach to these kids, but to be a life coach as well. It’s our way of sharing a life together. This series will finally give the world a chance to witness the stories, talent and commitment SYFL represents in the same way I do.”
Jimmy Maymann, president of content and consumer brands for AOL, said, “This series is the perfect example of content we are proud to create, and we have already been inspired by the perseverance and heart of the young players in Snoop’s league.”
The AOL series will air its first 8-episode season later this year.