For one of the most recognizable basketball players in the world, LeBron James has an incredible talent for going incognito in public. First, it was walking through downtown Oklahoma City with a couple of teammates and managing to go unnoticed. Now it’s fooling customers by posing as a pizza joint worker named Ron, his only disguise a backwards hat and an apron.
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James has had a partnership with Blaze Pizza since 2015, and on a recent off day in Los Angeles, the Cleveland Cavaliers’ 6-foot-8 forward hopped behind the counter of a store in Pasadena to pose as Ron, an employee shadowing fellow workers on his first day on the job. Either the customers passing through the line were too shocked to say anything or people in Blaze Pizza’s demographic don’t watch pro basketball—ever. Not a single soul seemed to notice that LeBron “The King” James was serving them pizza. One lady tells James that he “looks familiar,” in that he looks a lot like Dwyane Wade, his former Miami Heat teammate and current best bud.
Finally, at the end of the spot, three customers take a selfie with “Ron,” having recognized that the enormous man behind the counter is one of the best players in the NBA.
Apparently, being LeBron James isn’t what it used to be.