adidas is teaming up with sports retailers to send more lucky soccer fans to Brazil for the 2014 FIFA World Cup. Fans are called upon to get dressed up and decked out in their favorite team colors and submit videos of their best original soccer chant.
Retailers contributing to the Chant Challenge are Dick’s Sporting Goods, Eastbay, Academy Sports, Outdoors and Sports Authority.
Fans can submit up to five videos, each up to 15 seconds long, showcasing their team and soccer spirit. Each retailer will award a grand prize—a four-day, three-night trip to Rio de Janeiro, airfare for two, hotel accommodations, and tickets to a World Cup Round of 16 match—and give ten first-prize winners an official adidas Brazuca match ball, a pair of Country Sala shoes and a graphic T-shirt.
The submission deadline is March 31, and the judging phase will run April 1-3. The videos will be judged on quality, creativity/originality, and theme.