The University of Arkansas and Nike this week introduced a new brand identity for all 19 of its athletic teams. The Razorbacks (a nickname given to many species of wild hogs, BTW) will henceforth sport a sleeker, more contemporary look, and for the first time ever will have a forward-facing logo to complement the traditional hog image the football team has worn on its helmets for years. The baseball and softball teams, meanwhile, will use a stylized “A” on their caps.
The Razorbacks’ primary colors will remain cardinal and white. Voted the Razorbacks’ primary color in 1895, cardinal represents strength, leadership and courage. White represents confidence. Secondary colors will be black, anthracite and dark steel gray.
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“We are pleased to introduce an update to our Razorback brand identity program,” said Arkansas Vice Chancellor and Director of Athletics Jeff Long, in a press release. “For more than 100 years, the Razorback has held a unique place within intercollegiate athletics and has helped define our program, university and state. Over the years, the Razorback brand has undergone evolutionary changes while maintaining the core attributes that are extremely important to the long history of our program and to all those who call themselves Razorbacks. Our partnership with Nike has allowed us to take the next step in the evolutionary process and further integrate two of the most recognizable brands in intercollegiate athletics.”