Athleta's "Power to the She" Campaign Celebrates Female Athletes

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Athleta Power to the She

"Power to the She." It's a slogan that resonates with female athletes. The tagline of Athleta's first national brand campaign encourages women to "kick asphalt." The campaign celebrates the busy lives women lead—and how they make fitness a priority.

A Gap Inc. company, Athleta offers female athletes a wide range of running and athletic clothing. The brand also sells swimwear and tennis, golf and yoga apparel. Regardless of the product, Athleta promises to put performance first and comfort a close second.

Check out the video below, which offers a fresh voice for women's empowerment. And head over to for fresh workout gear and lifestyle apparel.


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