Championship
Rory McIlroy and Titleist to Part Ways
Rory McIlroy and the Acushnet Company—the company that owns Titleist and FootJoy—will not renew their sponsorship agreement when it expires at the end of the year. After a successful five-year [...]
Navigating to Success: Set Waypoints to Your Destination
For the athlete who desires to play beyond the recreational level, achieving success can be compared to a journey. Goals and Objectives To be considered a journey, there has to [...]
ESPN and Marvel Comics Join Up For LeBron James Comic Book
ESPN The Magazine and Marvel Comics have teamed up to create a LeBron James comic book. The project—entitled LeBron: King of the Rings—narrates the story of King James's hunt for the [...]
How Sport Psychology Improves Athletic Performance
A component of exercise science and human performance, sport psychology is primarily concerned with understanding the relationship between mentality and behavior in order to improve athletic performance. The three primary [...]
A History of Athletes Wearing Their Own T-Shirts
Athletes can be cocky. It isn't really their fault, though. Being better than 99.9 percent of the population at what they do warrants a step up on the pedestal. Here [...]
2 Mental Strategies for Overcoming a Poor Performance
The battle between Tiger Woods and Rory McIlroy for the Tour Championship made headlines but did not live up to the hype. Neither golfer took home the trophy, because they [...]
adidas Basketball Releases "The Return of Derrick Rose," Episode 2: HOPE
On Aug. 22, adidas and Chicago Bulls point guard Derrick Rose debuted the “Return of D. Rose,” Episode 1: “BELIEF,” kicking off a documentary series following Rose as he prepares [...]
We Now Join "The Road to Rio 2016," Already in Progress
Being an Olympian requires levels of dedication and discipline that few athletes possess. Training cycles stretch for years to prime the body for a few precious seconds or minutes of [...]
Nike+ LeBron X Will Be the Most Expensive Sneaker Ever
This fall, Nike and LeBron James will take the sneaker game to new heights, literally. Coming off a double-MVP season, his first NBA championship and his second Olympic gold medal, [...]
Why Dwight Howard Will Bring an NBA Championship to the L.A. Lakers
While he was still a member of the Orlando Magic, Dwight Howard told us about the intense pain he experienced during the last few moments of the 2009 NBA Finals [...]