Nike
Nike Basketball Design Director Leo Chang on Social Media’s Influence on Sneakers: ‘It’s Crazy How Quick a Crying Jordan Can End Up On Something’
Leo Chang knows shoes. As Nike’s Basketball Design Director, Chang has had a hand in a plethora of high profile kicks. He’s been the lead designer for the KD series [...]
Kevin Durant Explains Why His Signature Shoes Have Become More Expensive
Kevin Durant’s latest signature shoe, the Nike KD9, has hit store shelves. Retailing for $150, the KD9 is $30 less than the initial price tag of the KD8. However, it’s [...]
WATCH: Nike Ad Captures Emotion of Cavs Fans
The Cleveland Cavaliers brought a championship to Cleveland. They defeated the Golden State Warriors 93-89 in Game 7 of the NBA Finals, becoming the first team in NBA history to [...]
What LeBron James’s NBA Finals Practice Kicks Tell Us About the Future of His Signature Sneaker Line
Throughout his career, LeBron James has brought sneaker heat to the basketball court, but when he laces up shoes he hasn't worn in years, you know the moment is truly [...]
LOOK: Kevin Durant Debuted the Nike KD 9 On Court Last Night
Originally schedule to debut on Kevin Durant's feet during the 2016 Summer Olympics, the Nike KD 9 arrived ahead of schedule to make its first on-court appearance during Game 3 [...]
LeBron James’s Lifetime Deal With Nike is Worth Upwards of $1 Billion
In December 2015, it was announced that LeBron James, perhaps Nike's most profitable athlete since Michael Jordan, had signed a lifetime deal with the Swoosh. Although the exact figures weren't [...]
LOOK: Nike’s Microclimate Chair Is the Craziest Athlete Recovery Innovation Yet
In sports, especially basketball, you often hear the phrase "keep warm." This can refer to preventing a quarterback from contracting frostbite while he waits for his defense to get off [...]
LOOK: The Nike Kyrie 2 ‘Krispy Kreme’ is All Sorts of Tasty
One of the best things Nike Basketball does with its athletes' signature kicks is use design elements to tell a story. Sure, they could throw together a couple of colors [...]
WATCH: Elvis Andrus Makes Sure to Save His Nikes Before Getting His Celebratory Powerade Bath
Ah, the celebratory sports drink bath. All players must endure this wet, sugary ritual after they lead their teams to a big win. Sometimes the icy bath is unexpected, other [...]
LOOK: Oregon’s Ridiculous New Throwback Uniforms Turn Back the Clock to 1916
By now, you're probably used to the University of Oregon football team donning all sorts of crazy alternate uniforms. Chrome and white? Been there. Neon and black? Done that. But [...]