Nike
University of Michigan’s New Contract With Nike is Worth a Whopping $173.8 Million
In 1994, the University of Michigan signed a 7-year deal with Nike for $7 million. Now, 22 years later, the two parties have renewed their partnership—for a whole lot more [...]
LOOK: Nike Unveils New ‘Team USA’ LeBron 13 Sneaker For the Rio Olympics
It remains to be seen whether LeBron James suits up for Team USA this summer in Rio de Janeiro. If the Cleveland Cavaliers make it to the NBA Finals, it [...]
WATCH: Kobe Bryant Reminds Us to ‘Always Love The Hate’ In Crazy New Nike Commercial
Kobe Bryant has never cared much about others' opinions. The 18-time NBA All-Star and five-time NBA Champion tormented opposing teams and fans throughout his career. His clutch shooting and killer [...]
WATCH: Kevin Durant Calls Kobe Bryant an ‘Asshole’ in Latest Nike Commercial Celebrating the Black Mamba
Kobe Bryant has always embraced the hate. Out of all of the best basketball players in the world, from Michael Jordan to Magic Johnson to LeBron James, Bryant was arguably [...]
Kobe Bryant Says, ‘You Should Hate Me’ in Farewell Nike Commercial Airing in China
The Kobe Bryant NBA Retirement Tour is nearing its end. Bryant's final game is scheduled for April 13, when he will step onto the floor of the Staples Center in [...]
LOOK: Rory McIlory Wears Black and Gold Kicks to Honor Kobe Bryant at The Masters
As he took to the golf course in Augusta, Georgia for the opening day of the 2016 Masters Tournament, Rory McIlroy paid tribute to a man thousands of miles away. [...]
Nike Lost Stephen Curry to Under Armour Because One of Their Execs Mispronounced His First Name
Stephen Curry's potential value to Under Armour, according to a Morgan Stanley analyst quoted in this article from ESPN, is $14 billion. That is an unfathomable number, a value that [...]
Meet the Man Behind the Most Radically Designed Kevin Durant Signature Shoe Yet
Leo Chang and Kevin Durant would make a perfect sitcom duo, simply because the differences between them as they stand side by side are so striking. Chang is short, with [...]
Nike Honors Kobe Bryant’s Final Season With the Black Mamba Pack
There are only 13 games left in Kobe Bryant's final NBA season (which is a fairly depressing sentence to write). Regardless of your personal feelings about the man, it will [...]
Nike Officially Introduces The First Self-Lacing Shoe, the HyperAdapt 1.0
[youtube video="z7Cyv3cvIxY" /] Even if you aren't quite old enough to appreciate the Back to the Future movies, chances are that even film-averse people know about Marty McFly's Nike Air [...]