adidas Unleashes "The Bull"—Derrick Rose’s adiZero Rose 2.0

October 2, 2011

Must See Basketball Videos

adidas unleashed “The Bull” yesterday in epic fashion. We’re talking about the Chicago Bulls’ explosive MVP point guard, Derrick Rose, starring in a new commercial for the adiZero Rose 2.0.

The 60-second spot, shot on location in Madrid, is wowing basketball players everywhere. Lawrence Norman, adidas vice president of Global Basketball, said, "Derrick is one of the most iconic and explosive athletes from Chicago to Shanghai, and we wanted to showcase his signature shoe in a unique way that puts the basketball world on notice."

Like the first edition of the adiZero Rose, Derrick's second signature shoe—the adidas adiZero Rose 2.0—features SprintWeb technology to reduce weight and increase comfort and an external heel counter for stability and motion control.

Back in the '90s, everybody was dying to get the latest Michael Jordan shoe. Now the spotlight shines on the Bull of today and tomorrow—the incomparable Derrick Rose. Take a look at the adiZero Rose 2.0 ($110) when it releases at Foot Locker and Eastbay.com on Oct. 6.

Photo:  adidas

Joe Baur
- Joe Baur is a certified personal trainer with a bachelor's degree in mass communication from Miami University [Oxford, OH]. He became certified with the National...
Joe Baur
- Joe Baur is a certified personal trainer with a bachelor's degree in mass communication from Miami University [Oxford, OH]. He became certified with the National...

Featured Videos

Path to the Pros 2015: Marcus Mariota Path to the Pros 2015: Marcus Mariota Views: 1,265,894
Eastbay Path to the Pros Episode 2: Laying the Groundwork Eastbay Path to the Pros Episode 2: Laying the Groundwork Views: 197,143
Eastbay Path to the Pros Episode 4: Skill Training Eastbay Path to the Pros Episode 4: Skill Training Views: 396,957
Load More

Resources

STACK Fitness

Everything you need to be fitter than ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers

Magazine

Latest issues of STACK Magazine

STACK 4W

Women's sports workout, nutrition and lifestyle advice

Gamer

Gaming, entertainment and tech news

Basic Training

Military-style training for athletes

News

Find the latest news relevant to athletes

Most Popular Videos

Robert Griffin III Pocket Presence QB Drill Robert Griffin III Pocket Presence QB Drill
Views: 6,866,189
Peyton Manning Dumbbell Bench With 80+ Pounds Peyton Manning Dumbbell Bench With 80+ Pounds
Views: 43,354,155
Ohio State Football Open Field Plyo Drill Ohio State Football Open Field Plyo Drill
Views: 9,501,255
Dustin Pedroia on Training Dustin Pedroia on Training
Views: 10,920,916
Dwight Howard Stays in the Gym All Night Dwight Howard Stays in the Gym All Night
Views: 6,134,125

Load More
More Cool Stuff You'll Like
A Closer Look at Stephen Curry's Anatomix Spawn Silver PE

A Closer Look at Stephen Curry's Anatomix Spawn Silver PE

Form Meets Function With the DZR Marco Bike Polo Shoe

Form Meets Function With the DZR Marco Bike Polo Shoe

SNEAKER ALERT: Reebok Retro Runner, the GL6000

SNEAKER ALERT: Reebok Retro Runner, the GL6000

Sneak Peek: Puma evoPOWER Soccer Cleats

Sneak Peek: Puma evoPOWER Soccer Cleats

SNEAKER ALERT: Jordan Announces Super.Fly 3

SNEAKER ALERT: Jordan Announces Super.Fly 3

Nike Drops 3 New Football Cleats With a Focus on Speed

Nike Drops 3 New Football Cleats With a Focus on Speed

How to Choose the Best Running Shoe for Yourself

How to Choose the Best Running Shoe for Yourself

SNEAKER ALERT: Nike Officially Unveils Hyperdunk 2014

SNEAKER ALERT: Nike Officially Unveils Hyperdunk 2014

SNEAKER ALERT: adidas Introduces Supernova Sequence Boost

SNEAKER ALERT: adidas Introduces Supernova Sequence Boost

Quick Review: The Reebok Nano 4.0 Is Great for CrossFit

Quick Review: The Reebok Nano 4.0 Is Great for CrossFit

Air Jordan Releases the Flight Flex Trainer

Air Jordan Releases the Flight Flex Trainer

adidas Unveils New Ultra Boost Running Shoe

adidas Unveils New Ultra Boost Running Shoe

Puma Fass 500 S Running Shoe Offers a Cushy Minimal Ride

Puma Fass 500 S Running Shoe Offers a Cushy Minimal Ride

The Reebok ZQuick Is a Racing Tire for Your Foot

The Reebok ZQuick Is a Racing Tire for Your Foot

The Best Non-Basketball 'Player Exclusive' Kicks

The Best Non-Basketball 'Player Exclusive' Kicks

adidas Previews the FIFA World Cup Battle Pack Collection

adidas Previews the FIFA World Cup Battle Pack Collection

Check Out Under Armour's Alter Ego Highlight Cleats

Check Out Under Armour's Alter Ego Highlight Cleats

Check Out These FIFA Women's World Cup-Themed adidas Cleats

Check Out These FIFA Women's World Cup-Themed adidas Cleats

The Best Basketball Sneakers of 2014

The Best Basketball Sneakers of 2014

SNEAKER ALERT: First Look at Air Jordan's 2014 Playoff Pack

SNEAKER ALERT: First Look at Air Jordan's 2014 Playoff Pack

The Best Commercial You Won’t See On Super Bowl Sunday

The Best Commercial You Won't See On Super Bowl Sunday

Jordan Brand Reveals Flight Runner, Its First Running Shoe

Jordan Brand Reveals Flight Runner, Its First Running Shoe

adidas Teases New Soccer Cleats With Awesome Video Spot

adidas Teases New Soccer Cleats With Awesome Video Spot

Treat Your Feet Right: When to Replace Your Worn Out Shoes

Treat Your Feet Right: When to Replace Your Worn Out Shoes

Post Your Next PR with the Reebok CrossFit Lifter Plus

Post Your Next PR with the Reebok CrossFit Lifter Plus

How to Find the Perfect Running Shoe

How to Find the Perfect Running Shoe

Reebok CrossFit Nano 3.0: An Ideal All-Around CrossFit Shoe

Reebok CrossFit Nano 3.0: An Ideal All-Around CrossFit Shoe

New Balance Baseball: Behind the Cleats

New Balance Baseball: Behind the Cleats

Turkey Bowl Gear Essentials: Nike Free Trainer 5.0 Training Shoe

Turkey Bowl Gear Essentials: Nike Free Trainer 5.0 Training Shoe

The Benefits of Weightlifting Shoes

The Benefits of Weightlifting Shoes

adidas Releases New Golden Adizero F50 FG Messi Cleat

adidas Releases New Golden Adizero F50 FG Messi Cleat

Under Armour Introduces the SpeedForm Apollo Running Shoe

Under Armour Introduces the SpeedForm Apollo Running Shoe

Will Johnny Manziel Get His Own Signature Cleat?

Will Johnny Manziel Get His Own Signature Cleat?

The ASICS GEL-Kayano® 20: A Legend Reborn

The ASICS GEL-Kayano 20: A Legend Reborn

Yes, Snoop Dogg Designed a Custom Football Cleat With adidas

Yes, Snoop Dogg Designed a Custom Football Cleat With adidas

Who Wore the Best Tennis Shoes in History?

Who Wore the Best Tennis Shoes in History?

adidas Terrex Fast R Mid GTX Hiking Boot

adidas Terrex Fast R Mid GTX Hiking Boot

The 5 Best Basketball Shoes Available in Your Team’s Colors

The 5 Best Basketball Shoes Available in Your Team's Colors

YardBarker