Zosimo Maximo
- Zosimo Maximo is Vice President of Content at STACK Media and a video production specialist. He received an MFA in film and television from the...

Cut Through L.A. With Chris Paul

October 14, 2012

Jordan Brand and advertising agency Wieden + Kennedy have created a unique campaign for L.A. Clippers point guard Chris Paul and his Jordan Brand CP3.VI. Known for his sharp cuts and slashing style of play, Paul needs a lightweight flexible shoe with excellent traction. To illustrate his control, a large cast of Paul lookalikes create a captivating, stop-action sequence on the strand at Venice Beach, Calif.

Based on our recent Real Athlete Review of the new CP3.VI, Paul's signature shoe is an excellent choice for the coming basketball season. It received high scores in traction, cushioning, support, breathability and comfort. For more information about the CP3.VI, head over to jumpman23.com.

Advertisement
Zosimo Maximo
- Zosimo Maximo is Vice President of Content at STACK Media and a video production specialist. He received an MFA in film and television from the...

Connect

Advertisement

Resources

Performance Center

Custom workouts and performance tracking

STACK Fitness

Everything you need to be the fittest you ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers

Magazine

Latest issues of STACK Magazine

STACK 4W

Women's sports workout, nutrition and lifestyle advice

Gamer

Gaming, entertainment and tech news

Basic Training

Military-style training for athletes

Varsity

High school sports community and content sharing

News

Find the latest news relevant to athletes