The Reinvention of Nike's Air Max Technology

One of Nike's greatest inventions was Air Max Technology, the large air cushion at the heel, which you can see from the side of the midsole in most shoe models. The technology was first seen with the launch of the Air Max 1 in 1987. Over the past 26 years, Nike has pushed the technology further in the Air Max II, Air Max 95 and the new Air Max+ 2013. The slick animated film above takes you on a journey through the history of Nike Air and its engineered mesh technology.