The New Louisville Slugger Logo | STACK
X

Become a Better Athlete. Sign Up for our FREE Newsletter.

Louisville Slugger Debuts New Logo

April 11, 2013

Must See Baseball Videos

For only the second time since the brand released its first bat in 1884, Louisville Slugger is tweaking its logo. But just slightly. The oval and the tagline "MADE IN THE U.S.A. LOUISVILLE, KY" remain, but a secondary mark—the letters "LS" entwined together—has been added at the top of the oval.

"We chose to update the logo now to reflect the reality that our company, products and culture are evolving with the times," said John Hillerich, CEO of Hillerich & Bradsby Co.

The Louisville Slugger logo update comes with the release of the company's newest wooden bat, the MLB Prime, which the company says has the hardest hitting surface in the game.

The Louisville Slugger logo will be rolled out throughout the MLB season on the bats of guys like Derek Jeter, Josh Hamilton, Buster Posey and Joey Votto. It will be seen in retail stores starting in October.

Topics: BASEBALL | NEWS
Jordan Zirm
- Jordan Zirm is an Associate Content Director for STACK. After earning his BS in Journalism from the University of Missouri, he spent time writing for...
Jordan Zirm
- Jordan Zirm is an Associate Content Director for STACK. After earning his BS in Journalism from the University of Missouri, he spent time writing for...
Must See
Abby Wambach Will Do Whatever It Takes
Views: 2,727,808
Brandon Jennings: "Always Improve"
Views: 2,590,465
Why NFL Wide Receiver DeSean Jackson Counts His Blessings
Views: 3,214,136

Featured Videos

James Harden on Becoming a Franchise Player Views: 72,546
Path to the Pros 2015: Devin Smith Views: 28,813
Blake Griffin Interview and Cover Shoot Views: 574,257
Load More

Resources

STACK Fitness

Everything you need to be fitter than ever

STACK Conditioning

Sport-specific conditioning programs

Coaches and Trainers

Tips and advice for coaches and trainers

Magazine

Latest issues of STACK Magazine

STACK 4W

Women's sports workout, nutrition and lifestyle advice

Gamer

Gaming, entertainment and tech news

Basic Training

Military-style training for athletes

News

Find the latest news relevant to athletes

Most Popular Videos

Dwight Howard Stays in the Gym All Night
Views: 3,880,088
Two-Ball Dribbling Drill With John Wall
Views: 3,359,483
Colby Lewis's Four-Seam Fastball Technique
Views: 5,011,383
Drew Brees Will Not Be Denied
Views: 7,834,380
Dwight Howard Stays in the Gym All Night
Views: 3,880,088

Load More
More Cool Stuff You'll Like

The Bat of Your Dreams: Inside Demarini's New Custom Bat Line

Rawlings' NRG Quantum Plus Football Helmet Gets Five Stars

Recover on the Go With Dr. Cool Sports Wrap

The Athlete's Guide to Choosing a Helmet

Basketball Equipment: SKLZ D-Man

Fixcraft Hardcourt Bike Polo Gloves: Full Review

Heavy Hitters: The 2014 Baseball Gear Guide

The 5 Most Painful Spots to Be Hit by a Pitch

Louisville Slugger Debuts New Logo

How to Customize Your Goalie Equipment

Go Harder With MIPS Helmet Technology

The Most Protected Players in Major League Baseball

Lengthen Your Drives With a Golf Launch Monitor

Review: The Fixcraft Bike Polo Mallet, Battle Tested

Find the Right Bat for You

TaylorMade & adidas to Launch New Golf Gear This Year

Golf Training Equipment: Technology is Changing the Game

adidas to Launch In-Game MLS miCoach Technology

Putting Top Tennis Gear to the Test

Wilson's New "Spin" On Racquet Technology

How Joe Haden Is Gearing Up for Big Hits

How Your Underwear Can Save You From A Hockey Injury

Training Equipment Every Baseball Athlete Needs

Find Your New Football Gear With Eastbay Edge

How to Purchase and Maintain Your Hockey Goalie Skates

2 Game-Changing Protective Football Gear Products

New Glove From Nike Doesn't Need to be Broken In, Looks Awesome

Training Equipment Needed to Run an Efficient Soccer Practice

Consider Lighter Baseballs for Young Pitchers: A Study

Gain a Competitive Edge With Women's Soccer Training Equipment

BBCOR-Certified Bat Reviews

Riddell Introduces the New SpeedFlex Helmet

Is This the Future of Baseball Helmets?

Babolat's Smart Tennis Racquet Set for 2013 Release

The Technology That Gives Brad Marchand a Competitive Edge

Robert Griffin III Wears EvoShield Protective Gear

Protect Yourself With Battle Sports Science Gear

How to Choose the Right Golf Club for Every Shot

A Purchase All Baseball Players Need to Make