adidas Unveils the D Rose 4
Derrick Rose's latest signature shoe, the D Rose 4, has been unveiled by adidas.
The new shoe comes as the Chicago Bulls point guard prepares to return to the court after a 17-month absence. The former NBA MVP opted not to come back after the All-Star break last year, despite being medically cleared to play following his ACL injury. Rose's confidence has returned, and there is no hesitation this time around. In July, he boldly told CNN's Pedro Pinto that he was the best player in the NBA right now.
"Do I deserve my name on a shoe?" asks Rose in the adidas ad released Saturday. "Did I deserve the world lifting me up when I was down? Will I be able to give my city the ultimate thank you? Can I do what it takes to be remembered? It's time to prove to my fans that I'm still focused. It's time to show the world that I can still do this. I'm all in for Chicago."
Watch the video below to see the commercial for the D Rose 4.
The D Rose 4 continues the display of three stripes on the heel to represent Rose's quickness. It also features a sharp contrast between the front and back half of the shoe. A reflective D Rose logo sets off the ankle collar, and another decorates the synthetic leather tongue.
Several technological updates were employed in the production of the shoe. The Crazyquick outsole traction system, which provides maximum control without sacrificing flexibility, is combined with new SprintWeb technology and Geofit ankle support to build a very high-tech piece of footwear. Rose had a hand in the design and wanted to make sure his signature sneaks would be aesthetically appealing on and off the court.
Discussing the decision to create a visible difference between the front and back of the shoe, designer Rob Lee revealed that the front half represents Rose's low-key off-court personality, and the back-half characterizes his fearlessness and aggressiveness on the court.
"We look at it as an unapologetic way of expressing his personality, something strong that had a very striking appearance to it," Lee told SI.com. "We felt like, with the idea of what we were trying to achieve from a performance and lifestyle standpoint, that we wanted a kind of fierce break in the shoe to acknowledge that. We wanted something striking."
The kicks will be available in two colorways—a gray and black home version and an all-black road version—when they launch Oct. 10. At least five more colorways are expected to land soon after, including red and blue versions, according to Sports Illustrated. The shoes will cost $140.