Nike debuted the successor to its Fuelband watch earlier this week. The Fuelband SE arrives Nov. 6 and retails for $149. Consumers can pre-order the fitness device right away.
Cosmetics & Hardware
The SE looks pretty much the same as its predecessor. Nike has added accents on the inside of the band to give it more personality. In addition to the classic all-black edition, users can now choose from pink foil, volt (a bright yellow-green mix) or crimson (an orange/red combo).
Nike reports that the SE is more water resistant than the original; however, it still isn't waterproof, so avoid wearing it in the swimming pool.
The SE has also been updated to incorporate Bluetooth 4.0 compatibility, meaning it seamlessly syncs with the iPhone 4S or more recent editions.
Nike has revamped the software for the Fuel activity point system to ensure that random wrist action won't count as actual movement, so users are motivated to push themselves further. In addition to graphs showing your activity, virtual awards and badges pop up to keep you motivated throughout the day.
A new feature, "3.2.1. GO! Sessions," tracks how much Fuel you earn from a specific activity, like running or tennis. "Fuel Rate" monitors the rate at which you earn NikeFuel per minute to help you evaluate the intensity of your workout. "Win the Hour"—via the band and the iPhone app—alerts you if you haven't moved enough in an hour. The watch will cheer you on to work harder or congratulate you when you reach your goal.
With these new features come a slew of new milestones for users to reach. The Groups feature has been improved to allow easier access to social media tools to encourage friends, share stats and create shared goals.
Runners will find new capabilities with the Nike+ Running app on their iPhones. Using GPS, the app automatically pauses the workout when you stop running. While paused, it offers you the ability to take pictures and share them with friends. Android users are still forced to look elsewhere, however. The Fuelband SE, like its predecessor, only works with iOS, and Nike has revealed no plans to extend its functionality to the Android family.
Like many of its competitors, the Fuelband SE also monitors your sleep; simply hold the lone button for three seconds.
Photo credit: Nike
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