"The Chosen": Nike's First All Action Sports "Just Do It" Campaign
"The Chosen," a new global "Just Do It" campaign, features a host of Nike 6.0 action athletes: Paul Rodriguez, Theotis Beasley, Omar Salazar, Danny Kass, Nicolas Muller, Annie Boulanger, Ellery Hollingsworth, Mason Aguirre, Greg Bretz, Louie Vito, Peetu Piiroinen, Andreas Hatveit, Julian Wilson, Alejo Muniz, Monyca Byrne-Wickey, Michel Bourez, Kolohe Andino, Malia Manuel, Laura Enever, Garrett Reynolds, Dennis Enarson, James Stewart and Ryan Dungey.
The campaign, shot at night all over the world, features lighting and pyrotechnics reminiscent of a live rock concert. It also includes a contest. Skaters, surfers, BMX riders, snowboarders and skiers are invited to submit videos of their crews to win the opportunity of a lifetime—a chance to travel with the Nike team and gain exclusive access to Nike products and experiences. Nike is looking for crews that "push the boundaries of style and creativity."
The contest will run on Facebook, where winners will be determined by Nike, Nike athletes and fans.
Details on "The Chosen" campaign, the contest and behind-the-scenes videos can all be found at nike.com/chosen.