In the video below, VP of creative design Tinker Hatfield and senior footwear designer Tom Luedeke reveal the design and performance features of the latest Jordan Brand flagship model, the Air Jordan 2011. They also discuss how the game of basketball has changed over the past few years and why Jordan Brand has moved toward a shoe for adaptive players.
We think this is one of Jordan Brand’s best Air Jordan designs, and we’re anxious to try out its two interchangeable cushioning options—lateral cushioning for the slashing, quick-cutting player and vertical cushioning for the explosive leaper [see comedian Kevin Hart, a.k.a. Specialist H, break down the cushioning in the latest Jordan Brand commercial].
The Air Jordan 2011 is perfect for versatile players, those who can play multiple positions and have a variety of needs on the court. It will be released on Feb. 19.
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