Beyoncé Knowles is launching an activewear line with popular retailer Topshop. The brand doesn’t yet have a name, but it is expected to arrive in the coming months.
“I could not think of a better partner as I continue to grow the Parkwood business,” said Beyoncé in a statement. “I have always loved Topshop for its fashion credentials and forward thinking. Working with its development team to create and produce a technical and fashion-led collection is exciting, and I’m looking forward to participating in all aspects of this partnership.”
Philip Green, owner of Topshop’s parent company Arcadia, echoed the singer’s sentiments, noting that the venture, which will be a 50-50 deal, will be a priority for the company. According to Vogue, Topshop will hire an entire team to develop and run the activewear line.
“We have been looking at this category as fashion-inspired fitness develops and know that this is right in our customers’ heartland,” said Green. “Creating a partnership with Beyoncé, one of the most hard working and talented people in the world, who spends many hours of her life dancing, rehearsing and training, is a unique opportunity to develop this category. We have a lot to achieve in just under a year, but we are all up for the challenge and look forward to delivering athletic streetwear in an inventive and exciting way.”
Beyoncé’s collaboration with the UK-based store is expected to include accessories, footwear and performance clothes, and will be available both in stores and online.