We showcased Nike’s new “Boom” ad campaign the other day, featuring rapper Rick Ross, sports legend Bo Jackson and Nike athlete-endorsers Tim Tebow and Ndamukong Suh. Converse followed suit with their new campaign, “Join the Procession,” which features rapper Jim Jones, sports legend Julius “Dr. J” Erving and a slew of Converse athletes.
We’re digging the attitude and new direction of the brand. We especially like the Converse Star Player EVO, which we spotted numerous times at Rucker Park during Nike’s 2010 World Basketball Festival [check out STACK’s WBF coverage]. At the festival, we caught up with Ric Wilson of Converse who gave us the low down on the new shoe.[youtube video=”33T27vb04Bw” /]