Today, Miami Heat forward LeBron James launches his official website, LEBRONJAMES.com. On the eve of the new NBA season, we caught up with the two-time NBA MVP to find out what athletes can expect from the new site.
STACK: How big a role do you have in the development and content of the site?
LeBron James: I played a major role in the development of the site. The site is about my lifestyle and everything it encompasses, and I felt it was best for me to be the major contributor.
STACK: What features of the site are you most excited about?
LBJ: The look and style of this site is one of a kind. Visitors will not only learn about me and the aspects of my life, but [the site] will also include tips from my chef, trainer and stylist. They will be sharing their talents with my fans on ways to live a healthier and more enjoyable lifestyle.
STACK: What would be most attractive feature to a younger athlete who visits the site?
LBJ: I think all levels of athletes will really enjoy the training section and learn how I stay in shape year round. Topics will range from workouts to recipes. It’s about living a healthy and active life. The basketball section will feature young athletes, and you will be able to learn about them and the amazing things they are doing in sports.