Kendrick Lamar and Reebok have been making waves lately. They joined forces in Los Angeles a few weeks ago to put on an insane live concert, a movable songfest that traveled through the streets of West Hollywood (see video player above). Their latest venture is a supremely cool commercial for the Reebok Ventilator, the brand’s latest lifestyle shoe. The spot, entitled “Be Ventilated,” features a kid entering L.A.’s underbelly as Lamar’s voice pushes the theme of doing things “a little different.” Lamar appears at the end of the commercial rocking some extremely vibrant lime green volt Ventilators.

“A wind of change is blowin’ in.” Check it out below.