NIKE, Inc. furthered its 25-year commitment to the WNBA by becoming an equity investor in the league.
Through this investment, as part of the overall partnership, Nike and the WNBA will work together to grow the league by deepening WNBA storytelling, creating more visibility for WNBA athletes and bringing more girls into basketball through additional grassroots opportunities.
“Women’s sport is one of the best investments, with great potential to impact and grow the next era of basketball,” says Sonja Henning, VP, NA Leagues Partnerships, NIKE, Inc. “Nike has always been more than a sponsor with the WNBA — we’re a strategic partner. And we’re proud to be part of a movement that is redefining sport for a new generation — for WNBA players, fans and girls.”
Read More on: https://news.nike.com/