Steph Curry is ready to make last season old news.
That’s the message delivered in a powerful new Under Armour advertisement for the UA Curry 3:
The ad shows Curry working out in a dark gym and reflecting on how the time when he was viewed as an NBA “underdog” is now relegated to the dim past. Curry is seen training on what appears to be a FITLIGHT Trainer, a piece of technology that hones hand-eye coordination. An Elevation Training Mask, an implement that limits air flow so an athlete’s lungs can learn how to use oxygen more efficiently, also makes an appearance.
In it possible for Curry to improve on his spectacular play from last season? It’ll certainly be fun to watch him try.
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