Cam Newton becomes a strategic investor in STACK to help the brand continue to educate and inspire millions of young athletes nationwide.
New York, NY — STACK (www.STACK.com), the nation's leading multi-platform sports performance content and media company for athletes, announced today that Pro Bowl quarterback Cam Newton has made a strategic investment in the company. Newton now has an equity stake in STACK as it continues to expand its reach and positive impact on athletes across the country.
Newton was blessed with God-given athletic ability, but he recognizes that his hard work, intelligent training and the guidance he received are what ultimately propelled him to where he is today. In joining STACK, Newton hopes to provide the same opportunity to all athletes—to help them reach their full athletic potential through access to STACK's comprehensive suite of content, tools and digital products.
"STACK has always been a resource for athletes looking to get better, and that's why the brand has been such a natural part of my athletic career," Newton said. "By partnering with STACK, I can provide advice and guidance to millions of athletes that I may never meet but who want to know what the best athletes in the world are doing. I hope all of these athletes will one day look back and say, 'I accomplished my dreams and reached my full athletic potential because Cam and STACK gave me the opportunity.'"
Following his 2011 Rookie of the Year campaign, Newton was the cover athlete for STACK Magazine's 2012 Back to School issue, and he has been a close acquaintance of the company ever since. Recognizing that he, The Cam Newton Foundation and STACK shared a mission of enhancing the lives and athletic careers of young athletes, Cam saw a more formal relationship with STACK as a great fit.
As a strategic partner of STACK, Newton will regularly provide content and take part in the creation of videos designed to educate and motivate athletes who look up to him as a role model. His content submissions will power STACK's forthcoming launch of a social content platform that will provide unsurpassed access and insights into the lives of pro athletes to engage athletes of all sports and ability levels.
"Cam and STACK both know how important it is for an athlete to have a partner in the pursuit of reaching his or her potential," said STACK CEO and co-founder Nick Palazzo. "Aligning with Cam will help STACK continue to be that partner for millions of athletes nationwide. By joining forces with true leaders in their respective sports—like Cam—we are creating a next generation content platform that goes deeper with professional athletes and authentically tells their stories."
STACK exists to educate and inspire the next generation of athletes. STACK is a multi-platform content and media company providing differentiated sports content focused on athletic performance, fitness, nutrition and other important aspects of the athlete lifestyle. STACK engages a massive audience of active millennials through its various platforms, including: STACK.com, the digital home of all STACK content and web-based tools, reaching more than 10 million monthly unique visitors; STACK Magazine, targeted to high school athletes, with a circulation rate base of 875,000 and readership of more than 5 million, distributed in 13,500 high schools across the country, representing 75% of all high schools with varsity sports programs; STACK Velocity Sports Performance, the largest athletic performance training organization in North America with 40 STACK Velocity training facilities across the United States; and digital applications, including STACK Personal Coach and STACK Conditioning presented by Asics. Learn more at www.stack.com.
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