Under Armour has endorsement deals with many top-tier superstar athletes, including reigning NBA MVP Stephen Curry and Super Bowl-bound and NFL MVP frontrunner Cam Newton. Today, UA announced that Dwayne “The Rock” Johnson will join its impressive list of athletes.
Now a top Hollywood movie star, The Rock is a former college football player who is most often remembered as one of the biggest names in professional wrestling.
Johnson’s venture with Under Armour will start with the “DJ Inspired Series” of accessories for footwear, apparel and lifestyle gear. The Rock’s line will support Under Armour’s Connected Fitness platforms, such as UA Record and HealthBox.