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Maddy Lucier
Maddy Lucier - Maddy Lucier is a former marketing manager in STACK Media's New York office...

Styling & Profiling: Superga for The Row

April 22, 2012

Superga the Row Blue Italian shoe brand Superga, established nearly 100 years ago, has teamed up with The Row, which is run by famous fashionistas Mary-Kate and Ashley Olsen. "We hope to introduce a fresh perspective to this iconic collection, while honoring Superga's legacy of timeless design," says Ashley Olsen.

The result of the collaboration stays true to the original Superga shape, but the shoe is offered in a number of materials, including high-luxury cashmere. It presents a timeless silhouette along with elements of sleekness and simplicity in a sporty design.

Superga and The Row also plan to co-brand apparel and accessories—all dedicated to preserving the Italian company's "classic design, effortless luxury and exceptional quality," says Mary-Kate Olsen.

Superga The Row White

Superga The Row BlackCheck out the collection at therow.com. The shoes start at $190.

Source:  Life&Times